Compile a Customer Database

Compiling a customer database is the first step to monitoring and increasing sales. You have a captive audience in your existing customers.

When someone makes an inquiry or purchases from you, that’s your opportunity to gather contact information for your customer database with a view to communicating with them more effectively in the future.

Details you should collect include:

• Full name
• Postal address
• Phone
• Fax
• Email

By noting their inquiry and what they’ve purchased in your customer database, you know what they’re in the market for and what they like. The next time they contact you, you can open their record and are instantly aware of what transpired last time.

Over time you build up a profile of each customer and it helps you to meet their needs by providing them with information about products, services and complementary items that are of specific interest to them.

Maintaining a customer database allows you to provide excellent service, which keeps your customers coming back to do business with you.

For assistance with database marketing ideas, contact us.

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